Wednesday, November 7, 2007

Whitaker votes for 'Dewmocracy' (Variety)

Forest Whitaker is doin' the Dew. As his first foray into branded entertainment, the thesp partnered with Pepsi-Cola North America to produce the web-based fantasy game "Dewmocracy," that culminates in consumers creating a flavor of Mountain Dew to appear on store shelves next year.

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