The First Internet Campaign (CIO Insight)

Barack Obama was elected for many reasons, but it seems clear that his campaign organization played an important role in his victory, and in some places perhaps a decisive one. That campaign organization was enabled to a great degree by its innovative use of technology, including social networking software, mobile phones, and other tools. Behind the net effort was a big IT development project, and all of that was wrapped in an emergent media culture tied together by the internet.

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